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| In an Australian first, Caskets Direct have today opened the nation's first retail 'bricks and mortar' coffin shop in response to consumers demanding that online shopping simply wont suffice. |
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Whilst many retailers are moving their business online to cash in on the increasing number of consumers shopping from home, for one company it is clear that public demand has taken a step in the opposite direction. In a turn for the conventional retail shopping experience, online business Caskets Direct has opened Australia's first funeral products retail store.
Heads are turning on the streets of Melbourne to get a glimpse of everything from pure wool eco coffins and high-end solid timber caskets, to memorial jewellery, which is used to carry ashes around ones neck.
"It's not exactly the kind of shop you just duck into when out doing the weekly shopping" owner Asha Martin commented. " For the most part people are intrigued and not used to seeing such items displayed in a retail shop on a busy shopping strip".
Prior to Caskets Direct starting its online funeral products website two years ago, Australian families could only buy a traditional timber coffin from a funeral home.
"We have been an online-only business for the past few years now and there is a growing number of people wanting to come in and buy affordable coffins and urns in person. Despite all the talk of online stores taking over, there is something to be said for being able to see the item and get personalized service".
The family owned and run Caskets Direct Pty Ltd retail shop officially opens its doors in West Footscray on Friday the 18th March 2011.
People can also see their full range online at www.casketsdirect.com.au
For more information contact Asha Martin on 0424 279 950.
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